Practice Inner Love

Hello Loved Ones,

I want to take this opportunity to thank you for all the support surrounding the LA fires. We have
been working tirelessly to help the victims regain some sense of normalcy after losing everything.

We have received well over 400 emails detailing the individual losses of families, and these stories
have been heartbreaking. So far, we have gifted snuggle suits, baby blankets, books, clothing, and
more. Every purchase helps us continue supporting those who have lost their homes and
belongings.

As you may know, I had a baby two years ago, and I’m expecting another at the end of April. The son
of the gentleman I buy fabric from is a 19-year-old who recently became a father himself. I try my
best to offer him advice whenever I visit to pick up fabric. Yesterday, during one of my visits, he asked
me what advice I have for a new father. Knowing his generation and their attention span, I kept my
answer short and to the point:

PRACTICE INNER LOVE

When we actively practice self-love—whether in the way we speak to ourselves or how we care for
our bodies—we become truly capable of loving our outer world, including our family, friends, and
work. Our focus shifts to maintaining inner harmony so that our outer experience reflects that
balance.

Our scarves are designed as a tool to help cultivate this practice. Whether you wear one, see one, or
simply remember it, let it serve as a reminder to align your inner dialogue with love. This means
becoming an observer of your thoughts and recognizing whether they truly resonate with you or are
merely echoes of what was passed down from others.

This season, as the world continues to react from a place of trauma, take control of your own energy.
Show your family and community that transformation can happen overnight—simply by practicing
Inner Love.

Humbly,

Matthew
Founder & President
Late Sunday Afternoon