The Apollo X ear panel and built-in eye mask, up close The Apollo X ear panel and built-in eye mask, up close

THE HOODIE, RECONSIDERED

Not a standard hoodie.

Every detail asks a question the ordinary hoodie never did.

An eye mask built into the hood. An extra layer over each ear. Padded sleeves, thumb hole cuffs, a hidden lens cloth pocket. Gravity-weight 30oz cotton, knit in Los Angeles.

SHOP APOLLO X

Thumb hole cuffs, and the label inside the Apollo X hood Thumb hole cuffs, and the label inside the Apollo X hood

EVERY STITCH ON PURPOSE

Look closer.

The original built-in eye mask hoodie, rethought.

The hoodie has long been a hood, a pouch and a drawstring. We kept the shape and questioned everything else.

SHOP APOLLO X

A NOTE FROM MATTHEW

LOS ANGELES · FALL 2026

Why change something that already works?

Because for me it did not. I wanted an eye mask that would not slip off and a hood that actually kept me warm, and the standard hoodie had neither. So I stopped accepting the standard. Every detail on Apollo X answers one small failure of an ordinary hoodie, and none of them is there for decoration.

THE SPECIFICATION

Every detail, and why it is there.

Six decisions, marked where they live on the piece.

Apollo X Apollo X

Apollo X

Each marker on the photograph opens its note. Hover to read, click to keep it open. Tap a marker on the photograph to open its note.

SHOP APOLLO X

FROM THE PEOPLE WHO NOTICED THE DETAILS

  • They designed this with every detail. I flew to Europe and enjoyed the eye mask, the secret cell phone pocket, and honestly most of all I loved the ear pads; which stopped cold air and sound :)

    Johnathan S.
  • This is the coolest thing I have ever seen. How did it take this long to create something this cool!

    Matthew S.
  • I love everything about it. It has been so well thought through.

    Jarred M.
  • The cell phone pocket is really nice and works well to keep my phone secure. The extra padding and eye mask are really nice additions and really add to the comfort.

    M.M.
  • They’re very well made, are good quality and have been so well designed! There are extra pockets in surprising places.

    Colleen
  • It is just the right weight (heavy); the phone pocket is innovative, and it just plain feels great to wear.

    David W.

ON THE DETAILS

How it works, and why.

  • What makes Apollo X different from an ordinary hoodie?

    Seven details: an eye mask built into the hood, an extra layer over each ear, padded forearms, thumb hole cuffs, a hidden lens cloth pocket inside the pouch, two side-seam pockets, and gravity-weight 30oz cotton.

  • How does the built-in eye mask work?

    It is part of the hood. Fold it down over your eyes for dark. Fold it back up and it sits on your head like a beanie. There is no strap, and nothing separate to carry or lose.

  • What is the pocket inside the pouch for?

    Your phone or sunglasses. It is lined in a cloth that cleans glasses and screens, so you never have to dig through a bag for one.

  • What does gravity-weight 30oz mean?

    Ounces are the weight of the cloth, and a higher number means a denser knit. At 30oz, Apollo X is heavy enough to wear as a layer. It is 100% cotton, so it still breathes.

  • Where is it made?

    Apollo X is knit from 100% cotton in downtown Los Angeles.

  • How do I care for it?

    Wash cold and inside out, and dry low. It washes well, will not pill, and gets softer with every wash.

  • What if it is not right for me?

    Contact us within 7 days of receipt and we will start an exchange or return. Everything you need is on our Returns page.