We were lucky to catch up with Matthew Schildkret recently and have shared our conversation below.

Matthew, thanks for taking the time to share your stories with us today Risking taking is a huge part of most people’s story but too often society overlooks those risks and only focuses on where you are today. Can you talk to us about a risk you’ve taken – it could be a big risk or a small one – but walk us through the backstory.

In the heart of Washington, D.C., Matthew worked diligently within the hallowed halls of the Obama White House, where he served as an environmental policy advisor to the Federal Environment Executive at the Council on Environmental Quality (CEQ). His days were filled with high-stakes discussions, policy memos, and the constant hum of political discourse. It was a challenging and rewarding environment, but deep down, Matthew harbored a different dream—one that involved colors, textures, and a touch of wanderlust of the west coast.

Matthew’s passion for fabrics, textiles, and craftsmanship had always been quietly simmering beneath his political persona, it even was in his ancestry. Late at night, he would find solace in painting and hiking with his imagination. It was a creative outlet, a secret world where he nurtured his desire for something more.

Then, one day, inspired by the sheer audacity of a bold dream, Matthew made a choice. He decided to step away from the corridors of power and embark on a journey of self-discovery and entrepreneurship. With only his two dogs, all his belongings, and a heart full of wonder, he left the structured world of politics behind and headed to the sun-soaked streets of Venice, California.

His vision was to transform his passion for helping people and creating art into one. It was an enormous risk but Matthew had a crazy vision of making scarves into a brand that embodied authenticity, craftsmanship, and a sense of wanderlust. Armed with nothing but persistence, passion, and faith in his creative journey, Matthew began, he bought a sewing machine, fabric, opened an Etsy shop and began to explore the direct-to-consumer circuit, showcasing his scarf creations at local fairs, markets, and trade shows.

These were the formative years, marked by countless miles traveled, scarves sold, and stories shared. Matthew poured his heart into every design, drawing inspiration from his adventures and the diverse cultures he encountered along the way. He knew that Late Sunday Afternoon was more than just a brand; it was a canvas for creating endless art with fabric and a reflection of his unwavering belief in this desire to help guide people into practicing self love.

The turning point came when Late Sunday Afternoon found its physical home—a charming storefront in the heart of Venice. It was more than just a retail space; it was a sanctuary for creativity and a testament to Matthew’s commitment to artistry and authenticity. Over the course of 3 months he deconstructed the space and built it to his specifications. The scarves, once an intuition, now adorned the tables, waiting to be discovered by kindred spirits seeking something unique.

Through the ups and downs, the challenges and triumphs, Matthew’s persistence, passion, and faith remained unwavering. He had embarked on a remarkable journey—from advising on environmental policies to crafting scarves that told stories, from the political stage to the artisan’s workshop. Late Sunday Afternoon had become not just a brand but a manifestation of a dream that had blossomed against all odds.

Matthew’s story serves as a testament to the transformative power of following one’s intuition; which is neither right nor wrong but just it. Even when the path is uncertain an inner faith kept Matthew going. It reminds us that, sometimes, the most fulfilling journeys are the ones we undertake with a blend of persistence, passion, and unwavering faith in our creative dreams.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

Late Sunday Afternoon: A Journey of Self-Kindness through Scarves

In the realm of fashion, where aesthetics often reign supreme, there exists a brand that transcends the boundaries of mere garments. Late Sunday Afternoon, founded by Matthew after leaving a distinguished career at the White House, represents more than just scarves and shawls; it serves as a conduit for self-discovery and spiritual growth.

A Spiritual Calling:
Matthew’s journey began within the hallowed halls of the White House, where he served at the Council on Environmental Quality during the Obama administration. Yet, amidst the world of politics, a different calling whispered to him—a calling rooted in creativity, quality, and purpose.

Matthew’s transition from a prestigious political career to the realm of scarves might seem unusual, but in his heart, he felt a deeper purpose unfolding. It was a soul-stirring revelation—an awakening to the power of fashion as a vessel for self-expression and kindness.

Awakening Creativity and Kindness:
In response to this inner calling, Matthew embarked on a transformative odyssey, akin to the profound moments of a late Sunday afternoon. It was during these sacred moments of introspection that the essence of Late Sunday Afternoon was born—an essence deeply spiritual.

Crafting Tools of Self-Love:
Late Sunday Afternoon’s creations are more than fashion statements; they are spiritual tools. Each piece is designed to be a mirror to one’s inner self. When draped in these finely crafted scarves, one embarks on a journey of self-discovery—a journey guided by the practice of speaking kindly to oneself and nurturing self-compassion and inner peace.

The scarves, meticulously designed and thoughtfully handcrafted, are more than adornments; they are companions on the path of self-kindness. They serve as tangible reminders of the importance of nurturing a loving and gentle relationship with oneself.

Infusing Love and Intention:
What sets Late Sunday Afternoon apart is its unwavering commitment to infusing love and intention into every item. Scarves and shawls are knotted and blessed with energies of love, happiness, adventure, and mystery. It’s an invitation to embrace these affirmations and make them a part of one’s spiritual journey.

Each knot, each stitch, each design element carries with it an intention—a wish for the wearer to experience life’s beauty, embrace its mysteries, and find happiness in every moment. These scarves are not merely pieces of fabric; they are vessels carrying the positive intentions of their creators.

The Sacred Art of Self-Kindness:
Late Sunday Afternoon’s philosophy revolves around the sacred art of self-kindness. These scarves are not just accessories; they are companions on a spiritual journey. Each piece is a reminder to be gentle with oneself, to appreciate the uniqueness within, and to speak words of kindness to one’s heart.

In a world that often demands perfection and comparison, these scarves encourage wearers to celebrate their individuality, to cherish their imperfections, and to embrace self-love. The act of wrapping oneself in a Late Sunday Afternoon scarf becomes a daily ritual—a moment of self-care and self-affirmation.

The Journey Ahead:
Late Sunday Afternoon, far from being just a brand, is a spiritual guide—a companion encouraging individuals to explore self-compassion. As the brand continues to craft these spiritual tools, it remains a humble participant in the journeys of those who seek greater love, happiness, adventure, and mystery.

In the world of fashion, Late Sunday Afternoon stands as a testament to the belief that clothing can be more than what meets the eye. It can be a vessel for spiritual transformation, an invitation to embark on a voyage of self-discovery, all wrapped in the warmth of self-kindness.

How’d you build such a strong reputation within your market?

In the world of high fashion and retail, where trends come and go like passing seasons, one brand stands out not only for its exquisite craftsmanship and sustainable ethos but for the profound way it makes customers feel: Late Sunday Afternoon.

Imagine stepping into a store, not just as a consumer, but as a cherished guest. Late Sunday Afternoon has mastered the art of creating an intimate shopping experience that transcends the transactional. From the moment you enter one of their carefully curated spaces, you’re greeted not by pushy sales associates, but by a warm and genuine welcome.

What sets Late Sunday Afternoon apart is its unwavering commitment to treating every customer as a unique individual. Their scarves, shawls, and accessories aren’t just fashion statements; they’re canvases upon which wearers paint their stories. It’s an invitation to embrace self-expression, and the brand recognizes this.

Late Sunday Afternoon has perfected the delicate balance between retail and spirituality. It’s not merely about draping yourself in their beautifully handcrafted garments; it’s about using these pieces as tools for self-care and self-love. Scarves, once seen as mere accessories, become vessels through which wearers practice speaking kindly to themselves. It’s a transformation that transcends the material.

Each Late Sunday Afternoon creation is imbued with a sense of purpose and intentionality. They’re not just scarves; they’re symbols of an authentic, conscious way of living. And the brand ensures that every customer feels seen in this journey towards meaningful living.

In an era of fast fashion and fleeting connections, Late Sunday Afternoon stands as a testament to the enduring power of personal connection. It’s not about selling products; it’s about creating a community of like-minded souls who seek beauty, meaning, and authenticity in every thread.

Late Sunday Afternoon isn’t just a brand; it’s an embodiment of the values and aspirations of those who wear it. It’s a reminder that fashion can be a form of self-expression, a vehicle for self-love, and a path to a more mindful and intentional life.

So, the next time you drape yourself in a Late Sunday Afternoon creation, remember that you’re not just wearing a scarf; you’re wrapping yourself in a philosophy—one that encourages you to speak kindly to yourself and embrace the beautiful, mysterious adventure of life.

In the realm of fashion, where trends may fade, the feeling of being seen, valued, and inspired endures. Late Sunday Afternoon isn’t just a brand; it’s a reflection of your journey, your values, and your unique story.

Let’s talk about resilience next – do you have a story you can share with us?

n the face of adversity, Late Sunday Afternoon’s journey stands as a testament to resilience, adaptability, and the indomitable spirit of its founder, Matthew. Almost three years ago, as the world was grappling with the challenges brought on by the COVID-19 pandemic, Late Sunday Afternoon faced its own unique set of trials.

The departure of a trusted friend and business partner, who had played a pivotal role in graphic design, website management, and overall business strategy, could have been a crippling blow. However, instead of succumbing to the setback, Matthew embarked on a journey of transformation and renewal.

With unwavering determination, he initiated a comprehensive overhaul of Late Sunday Afternoon. The entire team was revamped, reflecting not only a commitment to survival but a dedication to thriving in the ever-evolving landscape of online retail. The website, the digital storefront of Late Sunday Afternoon, underwent a remarkable transformation, becoming a beacon of creativity, quality, and purpose.

Matthew’s resilience extended beyond the virtual realm. His social media presence was revitalized, breathing new life into the brand’s engagement with its community. Online advertisements, once a routine aspect of business, were elevated to an art form, resonating with a broader audience and redefining the brand’s digital footprint.

More than just cosmetic changes, Matthew reevaluated the core of his business strategy. Late Sunday Afternoon emerged from this crucible not only stronger but more centered. The brand’s ethos, rooted in craftsmanship, creativity, and purpose-driven practices, shone brighter than ever before.

Today, Late Sunday Afternoon stands as a beacon of resilience. Its journey, marked by the courage to adapt and the audacity to thrive, offers inspiration to entrepreneurs and dreamers alike. Through tribulations and triumphs, Matthew’s story encapsulates the enduring power of the human spirit to conquer adversity and forge a path toward a brighter future. As we reflect on the trials of the past, we are reminded that even in the darkest of times, the light of resilience can guide us to new horizons.

Contact Info:

• Website: www.latesundayafternoon.com
• Instagram: @latesundayafternoon
• Facebook: latesundayafternoon
• Linkedin: latesundayafternoon
• Twitter: @L8SundyAftrnoon
• Youtube: latesundayafternoon
• Yelp: latesundayafternoon

Image Credits
Photos By Late Sunday Afternoon